Alcester Free Town Wifi goes live just in time for Spring Food Festival !!

Retail

It was a slightly touch and go! BT had problems with the line and we didn’t think they would be able to sort it in time… but at 9.20pm on Friday19th May less than 12 hours before the start of our Spring Food Festival we went live for the first time!  And my word! It is a mighty clever bit of kit! Yes its exactly what it says on the tin – it provide free open air wifi within the town centre. The High St, Market Place and Bulls Head yard and Waitrose Carpark all benefit. Users can register to use it via social media or via a simple registration form and then they are done – they automatically connect when the come in to town next. Their details are then added to a secure database that allows the Chamber to send out emails, push notifications and invitations to events. We can drill down into age group, interests, gender, location etc and mail out to specific groups or we can send out to all! The best marketing tool the retail, tourism and Hospitality partnership could wish for!

The other marvellous bonus is the geo sense footfall tracking software that is incorporated into the system. It works by picking up & tracking mobile devices – let’s be honest, nearly all of us carry one. It can recognise devices seen before so we are able to see exactly how many new/repeat users are in the Town Centre at any one time, over a period of time or during an event and see the journeys they take.

The visitor numbers for 20th may topped 11,000!! – Food Festival Day! Given the weather was not as fabulous as it could have been the turnout was extraordinary!

by 5 Jun, 2017 No Comments

Alcester Town Council consult with Alcester Chamber on Economic Strategy for Neighbourhood Development Plan

B2B

Neighbourhood planning gives communities direct power to develop a shared vision for their neighbourhood and shape the development and growth of their local area. They are able to choose where they want new homes, shops and offices to be built, have their say on what those new buildings should look like and what infrastructure should be provided, and grant planning permission for the new buildings they want to see go ahead. Neighbourhood planning provides a powerful set of tools for local people to ensure that they get the right types of development for their community where the ambition of the neighbourhood is aligned with the strategic needs and priorities of the wider local area. Alcester Town Council are in the process of writing the NDP for the Parish. Included within the boundaries are the Town Centre and the Arden Forest Industrial Estate.The Chamber will be working closely with them on Economic Policy over the coming months.

by 1 Jun, 2017 No Comments