A part of our Retail, Hospitality and Tourism strategy our focus this spring is to drive footfall into Alcester Town Centre. Shakespeare’s England is formally recognised by Visit Britain and Visit England as the official Tourist board for the South Warwickshire region. With Alcester placed little more than 5 minutes from the home of Shakespeare, Stratford Upon Avon, membership should assist us in driving some of their tourists in the direction of our wonderful little market town.

As you can see from the logos – there was method in the madness of our new branding – fits in rather well!