Chairman presents at the NABMA Conference 2017


I was delighted to be invited to present at the NABMA Conference 2017 this week to talk to over 190 delegates from around the country, about the Alcester Retail, Hospitality and Tourism Partnership and the work we have done over the last 12 months and before towards Future Proofing Alcester Town centre and all the amazing things that have become available to our team since we won the GBHighSt Award in 2015.

The Clip shows the second part of this presentation – Huge thanks to ~ Becci from 5 a Day “Specialist Greengrocer & Fishmonger” who came along to support me and fly the flag for Alcester! Im sure you’ll agree her filming skills are also rather impressive!


by 21 Sep, 2017 No Comments

Alcester is now firmly on the tourist map!!! Shakespeare’s England Website goes live!


Shakespeare’s England’s new website is an absolute Triumph! Since “Visit Alcester” joined as members in the spring, SE have been hugely supportive via social media and their press releases and now with the launch of their new site, Alcester is firmly on the Tourist map for South Warwickshire! Even just a week since it went live, the Japanese have been spotted snapping away in our beautiful streets!  Fabulous for the local economy!

If you have any lovely photos of your shops or products that might entice tourists into Alcester, share them on Instagram using #ShakespearesEngland and they will automatically be shown on their feed on the SE website! Share the love!

Take a look



by 21 Jul, 2017 No Comments

Alcester Free Town Wifi goes live just in time for Spring Food Festival !!


It was a slightly touch and go! BT had problems with the line and we didn’t think they would be able to sort it in time… but at 9.20pm on Friday19th May less than 12 hours before the start of our Spring Food Festival we went live for the first time!  And my word! It is a mighty clever bit of kit! Yes its exactly what it says on the tin – it provide free open air wifi within the town centre. The High St, Market Place and Bulls Head yard and Waitrose Carpark all benefit. Users can register to use it via social media or via a simple registration form and then they are done – they automatically connect when the come in to town next. Their details are then added to a secure database that allows the Chamber to send out emails, push notifications and invitations to events. We can drill down into age group, interests, gender, location etc and mail out to specific groups or we can send out to all! The best marketing tool the retail, tourism and Hospitality partnership could wish for!

The other marvellous bonus is the geo sense footfall tracking software that is incorporated into the system. It works by picking up & tracking mobile devices – let’s be honest, nearly all of us carry one. It can recognise devices seen before so we are able to see exactly how many new/repeat users are in the Town Centre at any one time, over a period of time or during an event and see the journeys they take.

The visitor numbers for 20th may topped 11,000!! – Food Festival Day! Given the weather was not as fabulous as it could have been the turnout was extraordinary!

by 5 Jun, 2017 No Comments

“Visit Alcester” joins Shakespeare’s England


A part of our Retail, Hospitality and Tourism strategy our focus this spring is to drive footfall into Alcester Town Centre. Shakespeare’s England is formally recognised by Visit Britain and Visit England as the official Tourist board for the South Warwickshire region. With Alcester placed little more than 5 minutes from the home of Shakespeare, Stratford Upon Avon, membership should assist us in driving some of their tourists in the direction of our wonderful little market town.

As you can see from the logos – there was method in the madness of our new branding – fits in rather well!


by 10 May, 2017 No Comments